Public Relations

Sneaky Peet's

"Four years ago, Tom Dugan’s company did some work for Peet’s Coffee & Tea by covertly plugging a Peet’s promotion online," writes Deborah Branscum. "He’d love to share the names of more recent clients, but none of them, he says, want to speak on the record." Stealth marketing is growing both online and offline to promote products ranging from martinis to cell phones to TV programs. According to Shawn Prez of the marketing agency Power Moves, stealth techniques are especially effective with teens.

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Experts for Hire

"If a professor takes money from a company and then argues in the media for a position the company favors, is he an independent expert - or a paid shill?" asks Michael Schroeder. He cites examples such as Peter Morici, a business professor at the University of Maryland, who was paid by the the U.S. steel company Nucor Corp. to argue in favor of steel tariffs put in place by the Bush administration.

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Fact-Checkers Bypass Spin Alley

"When Jon Stewart 'busted' Spin Alley [the post-debate media feeding frenzy where campaign officials talk up their candidates for journalists] for in his famous confrontation with the Crossfire people (the most downloaded video clip ever, at the time) he was hitting on a practice that had grown more and more disreputable. As a designated spot for the practice of spin, the Alley only fell from legitimacy when an alternative practice rose up and called out to conscience of the press.

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Finally, McDonald's Story Can Be Told

"McDonald's had a great story to tell, and we weren't telling it," said Mike Donahue, McDonald's U.S. communications head. In 2002, Donahue "held a summit of the 125 PR firms that work with McDonald's and its various owner-operators," encouraging them to promote company-financed studies on the chain's positive economic impact.

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Sex on the Brain Down at Hill & Knowlton

Hill & Knowlton is hustling for Procter & Gamble's new - but as yet unapproved - testosterone patch for women with claims that it can boost sexual activity by 74 percent, Ray Moynihan reports in the British Medical Journal. The claims - unsupported by peer reviewed data - are disputed by experts.

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Israeli Reality Show Searches for Best Spin Doctor

A new reality show in Israel promises the winner a year's contract at a PR agency in New York where he or she will be responsible for promoting Israel to Americans, the Guardian reports. The show, called The Ambassador, has 14 contestants carrying out a variety of diplomatic tasks. "The winner will be the person who best demonstrates the qualities of a professional advocate and presents Israel in the most positive light," the Guardian writes.

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Swiftvets Ponder Their Next Mission

Chris LaCivita, formerly a paid political consultant for the anti-Kerry 527 group Swift Boat Veterans for Truth, said the group "is pondering its next step" but "will remain a potent force." LaCavita told The Hill that "one possibility is that the Swiftvets will become a full-time

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