Public Relations

Pfizer's Fickle Philanthropy

In a series of announcements in the aftermath of the tsunami that swept that swept through East Asia and parts of Africa on December 26, 2004, Pfizer committed itself to contribute a total of $20 million in cash and $60 million worth of medicines. Pfizer's staff chipped in a further $2 million.

On its U.S. website, Pfizer listed its tsunami response as an example of its commitment to corporate social responsibility.

However, at a recent drug industry marketing conference in Sydney, Pfizer Australia's Manager of Government Affairs, David Miles, said that the company would have been better off being less generous. "We would be better off giving five million and shutting up," Miles said, only a little jokingly. "As soon as you get into big numbers people think you can double or triple it."

Above the Law & Order

Submitted by Diane Farsetta on

On a recent episode, a character on NBC's "Law & Order" who was investigating the murder of a federal judge said, "Maybe we should put out an APB for somebody in a Tom DeLay T-shirt." In response, the Free Enterprise Fund (which "advocates limited government and 'pro-growth' economic policies") worked with their PR firm, Shirley & Banister Public Affairs, to challenge the "witch-hunt to discr

No
Main Source: 
O'Dwyer's PR Daily (sub. req'd.), June 3, 2005
Topics: 
Right Wing
Media
Public Relations

U.S. Exports of Corporate Spin Are Up

Submitted by Diane Farsetta on

Three new PR ventures "represent the globalization of a strategic concept that's been de rigeur in Washington for more than a decade: executing corporate PR campaigns as if they were political battles, in which someone wins, someone loses, and the client is the candidate," writes PR Week.

No
Main Source: 
PR Week (sub. req'd.), May 27, 2005
Topics: 
Corporations
Public Relations

International Aid and Image Assistance

Submitted by Diane Farsetta on

A U.S. Agency for International Development (USAID) advertising campaign, coinciding with Laura Bush's Middle East visit last week and designed to improve America's image among Palestinians, lacked a Palestinian spokesperson. "None of the Palestinian entertainers or athletes approached by the agency would serve as 'goodwill ambassador'," so an "Israeli Arab soccer player" was recruited.

No
Main Source: 
O'Dwyer's PR Daily (sub. req'd.), May 27, 2005
Topics: 
International
Public Relations
U.S. Government

Nuclear Energy's Green Glow

"Several of the nation's most prominent environmentalists have gone public with the message that nuclear power, long taboo among environmental advocates, should be reconsidered as a remedy for global warming," the New York Times' Felicity Barringer reports. And while environmentalists who support nuclear power as a supposedly "emission-free" alternative to fossil fuels are not representative of the larger movement, the buzz about them is mushrooming. "Their numbers are still small, but they represent growing cracks in what had been a virtually solid wall of opposition to nuclear power among most mainstream environmental groups," writes the Times.

Labouring Under Illusions

Submitted by Diane Farsetta on

Britain's Channel 4 documentary "Undercover in New Labour" includes footage from "a reporter wearing hidden cameras who volunteered to work on the party's election campaign and ended up being drafted to work at its national PR headquarters." The documentary shows Labour staff using "party supporters in key professions from medicine and the law to the armed forces and the police, who were prepared to appear on TV and in the papers and lie through their teeth that their support for this or that policy was entirel

No
Main Source: 
Guardian, May 23, 2005
Topics: 
International
Politics
Public Relations

Pages

Subscribe to Public Relations