Dezenhall Bemused by Environmentalists' Wins

Joan Lowy notes that environmental groups like Greenpeace, Rainforest Action Network and the Texas Campaign for the Environment are having success with campaigns that bypass government and directly lobby corporations instead. The trend bemuses Eric Dezenhall, the president of Dezenhall Resources, a Washington D.C. PR firm with a reputation for promoting aggressive strategies against activist groups. "The desire of corporations to be accepted by the marketplace and to be personally liked has spawned an entire industry of activism and corporate capitulation that I've never seen before - it's unprecedented ... I've seen situations where companies are simply being harassed so badly that it pays to get out of a certain endeavor just to make the harassment stop," he said.