Fake News: It's the PR Industry Against the Rest of Us
Be careful what you ask for. That may be the take home lesson for the Public Relations Society of America (PRSA).
Public Relations
The Public's Right To Know What Industry Wants To Tell
Submitted by Diane Farsetta on
The American Chemistry Council (ACC), which recently launched a major chemical industry PR campaign called "essential2," is one of the main groups claiming that the Toxics Release Inventory (TRI), a public right-to-know program, is not so essential. Under TRI, the U.S.
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Medialink Worldwide's Accounts Awash with Red Ink
Submitted by Bob Burton on
In its latest quarterly financial report, Medialink Worldwide, the world's biggest producer of video news releases (VNRs), has revealed that its losses are growing.
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Flu Is Sell
Submitted by Diane Farsetta on
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A Hard Sell
Submitted by Bob Burton on
In a scathing column, journalist Neil Shoebridge wrote that if marketers "knew how hard some [PR] firms work to pump up the billable hours they charge back to their clients ...
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Roche Gets PR Help For Tamiflu
Submitted by Laura Miller on
"Fleishman-Hillard is counseling Roche, which now says it is doing everything possible to meet the demand for Tamiflu, according to Michael Rinaldo, head of F-H's health group in New York," O'Dwyer's PR Daily reports.
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Halliburton's New Head Flack
Submitted by Sheldon Rampton on
"Halliburton, one of the most politically charged and controversial corporate brands in the world, has a new head of communications," reports PR Week. Wendy Hall, the company's former director of communications, resigned in April.
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Wal-Mart: A Study in Low Prices and Wages
Submitted by Diane Farsetta on
Wal-Mart "unveiled a new weapon ... the most comprehensive study to date on the retailer's impact on the U.S. economy." The study, paid for by Wal-Mart and conducted by Global Insight, concluded the retailer saved the average American $2,329 and created 210,000 jobs in 2004.
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U.S.-Funded Al Hurra Under Scrutiny
Submitted by Laura Miller on
The State Department's Inspector General is investigating Al Hurra, the U.S.-funded, Arabic-language satellite TV network.
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Something Fishy in the Paper
Submitted by Diane Farsetta on
"Industrial salmon farming corporations have learned an important lesson ... about what to do with their tarnished images of ecological and social injustice," writes Rebecca Clausen. "Simply pour money into a public relations campaign and overwhelm dissent." She points to half-page ads that the industry group Salmon of the Americas (SOTA) ran last month in major U.S. newspapers.
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