Submitted by Diane Farsetta on
In its "PR Toolbox" section, PR Week addresses how to market "to the growing Hispanic population." The answer: radio. "There are now approximately 700 Spanish-language radio stations in the U.S." And, according to Rise Birnbaum of the broadcast PR firm Zcomm, "Spanish-language stations are even more receptive than general-market ones" to audio news releases and radio media tours.
Submitted by Diane Farsetta on
Submitted by Diane Farsetta on
Management Analysis Technologies, a small Virginia-based marketing and consulting firm owned by a Vietnam veteran, won "a competitive review to advise the Office of the Chief of the Army Reserve on its strategic communications," reports O'Dwyer's.
Submitted by Diane Farsetta on
Working with Ogilvy PR, the American Chemistry Council (ACC) launched its "Essential2" PR campaign last year, "to reposition the $550 billion industry as not only imperative, but advantageous to all aspects of modern life." Essential2 includes "national cable TV spots, print ads, and a policymaker education program." PR Week profiles the campaign's outreach to chemical company employees.
Submitted by Diane Farsetta on
The U.S.
Submitted by Diane Farsetta on
Do you like being propagandized? If not, join the fight to stop fake news! As the Center for Media and Democracy reported last week, TV stations' use of corporate-funded video news releases is widespread and undisclosed. Our colleagues at Free Press have made it easy for you to contact the U.S. Federal Communications Commission on this important issue.
Submitted by Diane Farsetta on
The U.S. State Department and the University of Southern California Annenberg School for Communication are co-sponsoring a "Reinventing Public Diplomacy Through Games Competition, which seeks to improve America's reputation abroad," reports Wired magazine.
Submitted by Diane Farsetta on
"McDonald's marketing generals have convened a war council and are hatching a strategy to combat a new attack," reports Advertising Age. The "threat" they face is journalist and author Eric Schlosser. A movie based on Schlosser's 2001 best-seller "Fast Food Nation" comes out later this year, as will his new book, which is aimed at younger readers, "Chew on This: Everything You Don't Want to Know About Fast Food." McDonald's is "worried about a backlash," reports AdAge.
Submitted by Diane Farsetta on
Who's behind your news? Without disclosure, you just don't know if the report you're watching about a corporation was secretly funded by and produced for that corporation.
Submitted by Jonathan Rosenblum on
Sam Walton just might be spinning in his grave. He was said to detest public relations, preferring to let Wal-Mart products and services speak for themselves. Under the new regime, PR has taken on a special urgency, with company officials locking into a political campaign-like "war room" mentality to respond to critics of its labor and big box store siting strategies. Now comes word that the company is looking for "triage" and "emergency response" talent in its next key hires.
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