Technorati, the leading search engine devoted specifically to bloggers, has partnered with the Edelman PR firm. According to Technorati vice president Peter Hirshberg, Edelman is providing support for an "accelerated development effort" to create Technorati offerings in languages including Chinese, Korean, German, Italian and French.
Submitted by Diane Farsetta on
In its "PR Toolbox" section, PR Week answers the question, "What is the difference between a guaranteed-placement ANR (audio news release) and a traditional one?" According to Maury Tobin of Tobin Communications, "Research indicates that most radio stations do not use
Submitted by Sheldon Rampton on
"How serious is it for PR that the man who runs the foremost center for press and public policy in the US is fundamentally skeptical about our profession?" asks Richard Edelman, CEO of the Edelman PR firm.
Submitted by Bob Burton on
Private landowners who sell their land to Centennial Coal for a new coal mine in New South Wales have been offered an extra $A25,000 if they sign contract provisions that require them to support the mine.
Submitted by Diane Farsetta on
Philadelphia Weekly profiles Brian Tierney, the public relations and advertising executive who will be heading Philadelphia's former Knight-Ridder papers.
Submitted by Diane Farsetta on
"Telecommunications companies are spending serious green on advertising in recent weeks," as several telecom-related bills, including on network neutrality, come before Congress. A study by Arlen Communications estimates that the U.S. Telecom Association, which "represents the majority of the Bell telecommunications firms," has spent $250,000 a week over six weeks. And SBC/AT&T has spent some $600,000 a week, according to Arlen. A U.S.
Submitted by Diane Farsetta on
"APCO Worldwide is supporting Merck's PR efforts for the controversial" -- and deadly -- "arthritis drug Vioxx, which was found to increase heart attack risk in patients," reports O'Dwyer's.
Submitted by Sheldon Rampton on
"The American Diabetes Association, a leading patient health group, privately enlisted an Eli Lilly & Co. executive to chart its growth strategy and write its slogan.
Our senior researcher, Diane Farsetta, is one "bad mamma jamma" according to the author of "The Quincy Dump," who interviewed her for his blog about the Fake TV News report that she co-wrote and researched with Dan Price.
Submitted by Jonathan Rosenblum on
Last July, labor activist Junya Lek Yimprasert took up the cause of five women workers dismissed by the Thai subsidiary of the global PR firm Publicis Groupe. She described alleged sexual discrimination and intimidation at the firm's Bangkok office to reporter Stephen Frost of CSR Asia (PDF).
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