Public Relations

"Citizen" Pharmaceutical: Petitioning the Government to Pick Your Pocket?

A bipartisan Senate inquiry into Food and Drug Administration generic drug reviews suggests that Big Pharma's abuse of so-called "citizen petitions" is costing consumers tens of millions of dollars each month.

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Government PR Dominates Washington Coverage, Says Veteran Reporter Pincus

Reflecting on his 50 years of reporting Washington politics, Washington Post journalist, Walter Pincus, notes that media coverage has "become dominated by increasingly sophisticated public relations practitioners, primarily in the White House and other agencies of government." Writing in an edition of the Nieman Reports on the theme of "journalistic courage", Pincus argues that "journalistic courage should include the refusal to publish in a newspaper or carry on a TV or radio news show any state

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Cosmetic Solutions: The Makeup Industry Gives Itself a Health Hazard Makeover

Breast cancer. Genital abnormalities. Distortion and damage of genetic material.

Common ingredients in cosmetic products have been linked to these hazards. As further research is conducted into the long-term and cumulative effects on cosmetics users, their children and the water supply that products are washed off into, more questions arise. Not that you'd know it by listening to the cosmetics industry.

From a Campaign for Safe Cosmetics <a href="http://safecosmetics.org/newsroom/cannes_ad.cfm" target="_blank">adAn important underlying issue is that the industry is largely self-regulated. While interstate trade in "adulterated or misbranded cosmetics" is prohibited, the U.S. Food and Drug Administration (FDA) does not review new cosmetics before they are marketed and cannot order recalls of hazardous cosmetics. "Cosmetic firms are responsible for substantiating the safety of their products and ingredients," reads the FDA's own explanation.

The industry's trade group, the Cosmetic, Toiletry, and Fragrance Association (CTFA), likes this hands-off approach. CTFA has 600 member companies, including Aveda, Clairol, L'Oréal and Unilever, and standing committees on government relations, public affairs and international issues. Its website says CTFA promotes "industry self-regulation and reasonable governmental requirements." But reasonable to who?

"Cause-Related Marketing": Why Social Change and Corporate Profits Don’t Mix

In the 1980s, a new form of marketing was born: Cause-Related Marketing (CRM), a hybrid of product advertising and corporate public relations. CRM aims to link corporate identities with nonprofit organizations and good causes. As a tax-deductible expense for business, this form of brand leveraging seeks to connect with the consuming public beyond the traditional point of purchase and to form long-lasting and emotional ties with consumers. However, what might seem like a fair exchange between corporations in search of goodwill and non-profits in search of funds also raises a range of troubling social, political and ethical questions.

CRM is, first and foremost, a market-driven system. Therefore, a non-profit organization's chance of obtaining CRM funding hinges on its ability to complement sales messages. However, it is often the case that vital social issues are only -- or are best -- addressed by "edgy" groups or by using controversial tactics.

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