General Mills Gets Multicultural
Submitted by Diane Farsetta on
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Public Relations
E-Voting Company Settles Lawsuit, Gets Religion
Submitted by Diane Farsetta on
The electronic voting machine company Election Systems & Software (ES&S) "agreed to a $750,000 settlement that resolves complaints filed after its software caused delays for some Indiana voters and election officials during the state's May primary," reports the Associated Press.
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Accentuate the Positive, While Getting Rid of Unions
Submitted by Diane Farsetta on
PR Week's "Toolbox" column provides tips on how to increase the effectiveness of various PR techniques. But in the August 15, 2006, issue, the feature hints at union-busting techniques. The question is how "to reduce the level of acrimony, improve communications, and facilitate a more pleasant outcome" to labor disputes.
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How Bizarre is a CSR Bazaar?
Submitted by Jonathan Rosenblum on
The Institute for International Research notes that it is transmitting information about its September 2006 corporate social responsibility meeting in Dubai solely via the web in order to conserve paper. But one of IIR's sessions--the "CSR Bazaar"-- might lead some to wonder if the organization sees the forest or only the trees.
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It's an Increasingly Anti-U.S. World, After All
Submitted by Diane Farsetta on
"With nearly 50 years in marketing, Keith Reinhard knows when a brand is in trouble," Christopher Lee writes in the Washington Post. "Even before the war in Iraq bred new resentment of the United States abroad, the country had developed an image problem, says Reinhard," who in 2004 founded Business for Diplomatic Action, to get U.S. corporations involved in public diplomacy.
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Roche PR Spins Straw into Golden Cure
Submitted by Diane Farsetta on
Pat Thomas writes that the breast cancer drug Herceptin "prolongs a few lives for an average of four months at a cost of £400,000 per life extended, and for the majority of women for whom it does not work there is an increased risk of severe heart damage and the spread of their cancer to the central nervous system." Yet, the British press has declared it a "miracle cure," thanks to savvy PR.
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Wal-Mart Front Group Loses Front Man
Submitted by Diane Farsetta on
Andrew Young, the former civil rights leader turned chair of the front group Working Families for Wal-Mart, resigned from the pro-Wal-Mart group, after making remarks he now calls "demagogic" and "racist shorthand." During an interview with the Los Angeles Sentinel, Young said Wal-Mart should cause small local stores to go ou
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CMD's 'Fake TV News' Report Fuels FCC Investigation
Submitted by John Stauber on
The Washington Post reports, "The Federal Communications Commission has sent letters to 77 television broadcasters, asking whether their stations had properly labeled 'video news releases' ... before broadcasting them. ...
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NEWS RELEASE: CMD Commends FCC Investigation of Fake TV News
For Immediate Release
Contact: Diane Farsetta or John Stauber, 608-260-9713
Center for Media and Democracy Commends FCC Investigation of Fake TV News
Ben Santer Speaks (While "Global Climate Coalition" Slinks into History)
Submitted by Jonathan Rosenblum on
It "was one of the most vicious attacks I have ever seen on the integrity of a scientist," says one scientist on how the energy industry used to treat federal global climate expert Ben Santer.
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