Submitted by Diane Farsetta on
"Today's video PR campaigns must include both traditional and online components," counsels PR Week. "Leave nothing on the cutting-room floor ... put it on YouTube or another video-sharing site. ...
Submitted by Bob Burton on
The High Court of Australia has dismissed a bid by BP to have the green Pantone colour 348C used in its logo registered as its trademark. BP's barrister, David Shavin, requested leave to appeal the lower court's decision that the company can't trademark the colour.
Submitted by Diane Farsetta on
Citing an unnamed "senior administration official," The Politico reports that Geoff Morrell, "previously a White House correspondent for ABC News, has been hired as the Defense Department's on-camera briefer. ... The official said that a working journalist was chosen by Defense Secretary Robert M.
Submitted by John Stauber on
Is Al Gore aiding and abetting the world's largest greenwashers? The New York Times reports that "The brightest lights in the advertising business are gathering in Cannes, France, this week for an annual celebration. ... Mr. Gore is being accorded rock star status at the festival. ... The embrace of Mr. Gore shows how 'green' advertising has galvanized the marketing community.
Submitted by Diane Farsetta on
In his new role as co-chair of the PR firm Fleishman-Hillard's government relations (or lobbying) practice, former U.S.
Submitted by Diane Farsetta on
PR Week has more on McDonald's "moms' quality correspondence" PR campaign. The fast food giant met with the six mothers in early June, "at the company's global headquarters in Oak Brook, IL. Future interactions will include a visit to a beef supplier in August and a 'farm field' and produce supplier in September. ...
Submitted by Diane Farsetta on
"Army Strong, as the Army's latest recruiting campaign is called ... has a definite emphasis on electronic communications, from opportunities to chat live on the Web site with soldiers ... to interactive sections showing what boot camp is like, the different specialties the Army trains people for, and more," writes PR Week.
Submitted by Sheldon Rampton on
Several members of Congress are asking about conflicts of interest at the U.S. Food and Drug Administration after an FDA spokesman, who previously worked as a public relations representative for pharmaceutical companies, used agency email to attack the research of an independent scientist. Douglas Arbesfeld, a senior communications consultant to the FDA, sent an email to reporters attacking Dr.
Submitted by Bob Burton on
The dual roles of Mark Penn, as the CEO of the PR firm Burson-Marsteller (B-M) and chief strategist for the campaign of Presidential aspirant
Submitted by Bob Burton on
When Coca-Cola announced it would fund a joint water conservation initiative with WWF, it identified seven major water reserves around the world where it would fund projects. But none of the projects will be in India, where the company has been embroiled in controversy.
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