Corporations

Nike Settles Sweatshop Labor Suit, PR Stays Muted

"Nike said today that although it has settled the suit brought against it by California consumer activist Mark Kasky, it still intends to curtail its corporate PR efforts, including the continued suspension of its social-responsibility reporting initiative," PR Week reports. "Despite the settlement, which was announced this morning, Nike said it does not plan to ramp up the PR activities that had been curtailed because of the pending lawsuit. ...

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Asbestos Bill Attracts Corporate Lobbyists

"Major US corporations ranging from Pfizer to Halliburton are mobilizing scores of public affairs professionals across Washington this fall in hopes that the new legislative session will bring an end to years of costly asbestos-related lawsuits," PR Week's Douglas Quenqua writes. "Working separately as the Asbestos Study Group (ASG) and the Asbestos Alliance (AA), hundreds of major companies that have either manufactured or used asbestos are lobbying for protection from more than 600,000 asbestos lawsuits now pending in US courts.

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Bill O'Reilly Decides, You Shut Up

"Fox News channel talk show host Bill O'Reilly says 'shut up' the way other people say 'um,'" observes Jack Shafer. "On his daily show, The O'Reilly Factor, he uses it as a place-holder for an idea still formulating in his brain. As a way to begin a sentence, end it, or punctuate it. ... He's even heaved this impolite language at entire nations, demanding they recuse themselves from the international conversation. In the half-decade his top-rated show has been on the air, he's called for the muzzling of practically everybody.

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Fox's Suit Sells More Books

"I'd love to make the case that Fox News will suffer irreparable damage to its reputation as a result of its frivolous lawsuit against satirist and author Al Franken, but I can't," writes Paul Holmes for PR Week. "Because the kind of people who take Fox News seriously won't care, and the kind of people who care are already incapable of taking Fox News seriously. ...

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Lumber Company Launches Greenwashing Campaign

"Pacific Lumber, the Northern California redwood logging giant whose clear-cuts have made it among the most vilified companies in the West by environmental groups over the past 15 years, is getting a makeover," the San Jose Mercury News writes.

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Brands On The Run

With international opinion against the United States growing increasingly hostile and economic uncertainty looming at home, U.S. companies are becoming more worried about their appeal abroad. "In an annual survey conducted since 1998, RoperASW has been looking for a connection between the dwindling reputation of America and the worldwide appeal of its top brands, from Disney to Microsoft," Newsweek's Karen Lowry Miller reports.

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