Corporations

Nutri-washing Junk Food

"Years ago, the environmental movement coined the term "greenwashing" to describe how corporations use public relations to make themselves appear environmentally friendly. Now, nutrition advocates need their own moniker for a similar trend among major food companies - call it 'nutri-washing,'" writes Michele Simon, a public health lawyer and director of the Center for Informed Food Choices.

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When Is A Front Group Not A Front Group?

"We have been wrongfully labeled as an auto industry front group," Ron DeFore, communications director for SUV Owners of America, told PR Week. The group is running a campaign opposing proposed regulations in California to limit truck and SUV emissions. Defore is also a principal at Stratacom, a PR firm that counts the auto industry as one of its biggest clients.

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Oily (Not Girly) Men

"Gov. Arnold Schwarzenegger's ambitious plan to reorganize almost every aspect of state government was influenced significantly by oil and gas giant ChevronTexaco," including "streamlining the permit process for the construction of new oil refineries" and "reorganizing the regulatory process for ... energy facilities," reports Associated Press.

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Auto Industry Front Group Opposes California Clean Air Proposal

"A public relations firm with ties to the automobile industry has launched ads suggesting that a proposed California rule to cut carbon dioxide exhaust could cause more people to die in traffic accidents," the Los Angeles Times reports.

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Greenwashing Ford's SUVs

"The launching of the 2005 Ford Escape Hybrid this fall marks an auto industry first: the coupling of a hybrid electric engine, containing the most energy-efficient fuel system available, with an SUV, the least efficient class of passenger vehicle," writes Geoffrey Johnson. The Escape Hybrid won't do much to improve the environment, and Ford isn't expected to make money on it either. Johnson concludes that Ford, which has the worst fleetwide fuel economy of any major U.S.

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Media "Bigfeet" Stumble

"Although we're not yet through the national conventions, 2004 is emerging as a snakebitten election for America's media 'Bigfeet' - our news organizations and TV's non-stop talking heads," writes Joel Connelly. "They've been wrong so much of the time already." During the Democratic primaries, the punditocracy erroneously anointed Howard Dean the frontrunner; more recently, they've largely ignored the worsening mess in Iraq while declaring that Iraq is putting Kerry on the defensive. Why are the big media doing such a poor job?

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Big Box Buys Buddies

"Stung by criticism of its labor practices, expansion plans and other business tactics," Wal-Mart "has become a sponsor on National Public Radio," underwritten the "Tavis Smiley" talk show, and "plans to award $500,000 in scholarships to minority students at journalism programs around the country." A Wal-Mart spokeswoman said there's "no hidden agenda," but "we've really been in the spotlight and I think t

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A Herculean Effort to Get Your Gold

"An event once notable for celebrating the spirit of amateurism has achieved an almost unimaginable level of crass commercialism," writes PR commentator Paul Holmes. The Olympics' organizers "are clamping down on anything that might allow TV audiences a glimpse of a non-sponsor's logo. People carrying bottles of Pepsi (or any bottled water not made by Coca-Cola) will have them confiscated ...

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