Corporations

Loving the Alien

Submitted by Diane Farsetta on

South Korea's Ministry of Commerce, Industry and Energy is working with the new Corporate Love Council, "to eliminate the public's hostility toward corporations and bolster confidence in enterprises this year." Minister Lee Hee-beom explained, "Anti-corporate sentiment of Korean citizens has reached an alarming level." The Corporate Love Council "was launched by civic groups and business organizations." Its top initiatives are "economy education for youths and educators and the revision of economy tex

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Main Source: 
The Korea Times, February 3, 2005
Topics: 
Corporations
Education

Look Less Idiotic, for $25,000 per Month

Submitted by Diane Farsetta on

Declaring "a new milestone for the commercialization of blogs," AdAge.com reports that Sony Consumer Electronics e-Solutions Group is paying $25,000 a month to be the exclusive sponsor of LifeHacker, a new weblog published by Gawker Media "about the software of personal gadgetry." Gawker blog readers are considered "prime influencers" or "connectors" on technology issues.

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Main Source: 
AdAge.com, January 31, 2005
Topics: 
Corporations
Media

Fight for Your Right to Advertise to Kids

Submitted by Diane Farsetta on

The "top three advertisers of packaged-foods to children," General Mills, Kellogg and Kraft Foods, along with the Grocery Manufacturers of America and several advertising associations, "have created a lobbying group to defend the right to advertise to kids." The new group, the Alliance for American Advertising, states, "There is not a correlation between advertising trends and recent childhood

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Main Source: 
Wall Street Journal, January 26, 2005
Topics: 
Corporations
Health

A Steady Diet of Lobbyists Turned Regulators

Submitted by Diane Farsetta on

"Jonathan L. Snare has been named to head the Occupational Safety and Health Administration," writes Molly Ivins. "He used to be the lobbyist for Metabolife, the ephedra diet pill that attracted so much unpleasant attention. Ephedrine was finally barred in 2003 after the Food and Drug Administration decided it had caused 155 deaths.

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Main Source: 
AlterNet, January 20, 2005
Topics: 
Corporations
Politics

Third Parties in the Valley

Submitted by Diane Farsetta on

For years, marketers have known that "sociable, influential early adopters," or connectors, can drive sales. In California this month, "100 of Silicon Valley's top venture capitalists, entrepreneurs, lawyers, bloggers and promoters will begin receiving cool new stuff for free. ... These movers and shakers promise to sample the products and offer feedback to their manufacturers.

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Main Source: 
Newsweek, January 21, 2005
Topics: 
Corporations

Who Do You Trust?

Submitted by Diane Farsetta on

The Edelman PR firm's annual eight country survey found that "pressure groups and charities have overtaken governments, media and big businesses to become the world's most trusted institutions." The trend was most pronounced in the United States, where trust in non-governmental organizations (NGOs) climbed 20 percent since 2001.

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Main Source: 
Financial Times, January 23, 2005
Topics: 
Corporations
Public Relations

Inaugural Product Placement

Submitted by Diane Farsetta on

"Talk about free advertising," exclaimed Forbes. "Cadillac's first 'customer' for its redesigned, 2006 DTS will be President George W. Bush, who will ride in a black limousine version of the new car during his inaugural parade on January 20." Deville marketing manager Keith Spondike said that Bush's use of the DTS will reinforce Cadillac's image of "appealing to and transporting high-profile people."

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Main Source: 
Forbes, January 18, 2005
Topics: 
Corporations
Politics

Some of the Facts About Wal-Mart

Submitted by Diane Farsetta on

"For the first time in its 43 years, a Wal-Mart CEO is publicly responding to detractors." The giant retailer launched a national PR blitz, including interviews with its CEO, an open-letter ad in more than 100 newspapers, and a new website, walmartfacts.com, that promises the "unfiltered truth." CEO Lee Scott said that criticisms o

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Main Source: 
USA Today, January 13, 2005
Topics: 
Corporations
Public Relations

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