Another Company that Just Needs to Tell Its Story Better
Submitted by Diane Farsetta on
The drug company Merck is launching a $20 million, 6-month advertising campaign with the slogan "Merck.
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Corporations
How We Learned to Stop Worrying and Love Perchlorate
Submitted by Diane Farsetta on
A study used to determine "safe" levels of the rocket-fuel chemical perchlorate in drinking water is coming under increasing scrutiny.
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Industry Trade Groups Forced to Cut Costs
Submitted by Laura Miller on
Industry trade associations are having to "tighten their belts," The Hill reports.
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Self-Hating Media Moguls Take More Airwaves
Submitted by Diane Farsetta on
"For weeks, it sounded as if amateurs had been bleeding their voices into the broadcasts of stations in Akron, Ohio, owned by Clear Channel, the corporate radio giant." The pirate broadcasters' website contained "a manifesto about 'corporate-controlled music playlists' that took potshots at several local Clear Channel stations." But it was all a Clear Channel marketing campaign, to promote an Akron station's switc
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U.S. Exports of Corporate Spin Are Up
Submitted by Diane Farsetta on
Three new PR ventures "represent the globalization of a strategic concept that's been de rigeur in Washington for more than a decade: executing corporate PR campaigns as if they were political battles, in which someone wins, someone loses, and the client is the candidate," writes PR Week.
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Sowing Seeds of Discontent
Submitted by Diane Farsetta on
"Close to 100 New England towns have passed resolutions opposing the unregulated use of GMOs (genetically modified organisms); nearly a quarter of these have called for local moratoria on the planting of GMO seeds.
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Praise the Lord and Pass the Vioxx
Submitted by Diane Farsetta on
The industry lobby group Pharmaceutical Research and Manufacturers of America (PhRMA) is launching "an aggressive new PR plan," highlighting its new CEO, former Congressman and cancer survivor Billy Tauzin.
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Dezenhall Bemused by Environmentalists' Wins
Submitted by Bob Burton on
Joan Lowy notes that environmental groups like Greenpeace, Rainforest Action Network and the Texas Campaign for the Environment are having success with campaigns that bypass government and directly lobby corporations instead.
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Advertainment Reigns
Submitted by Diane Farsetta on
Product placements on television shows are booming, with this year's market expected to total $4.2 billion. "Advertisers pay as much as $2 million an episode to get their products featured on NBC's 'The Apprentice,'" reports the Los Angeles Times. At the TV industry's annual sales drive, actor Amanda Bynes of WB's "What I Like About You" said of her show's characters, "This season we found out, like, they eat Pringles and use Herbal Essence shampoo.
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Oiling The Wheels Of Fake News
Submitted by Bob Burton on
In a column for Digital Producer magazine, Steven Klapow recounts that a producer of video news releases for an oil company was under strict instructions to avoid including images, including on B-roll footage, that may not look good for the sponsoring company. "We have to avoid any shots that can be taken out of context," the producer said.
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