Environment

My Own Private Idaho Poll

In Twin Falls, Idaho, an opponent of a proposed nuclear power plant is wondering who's polling local residents about nuclear energy. Last weekend, Peter Rickards was called by "a man who said he was conducting a survey about energy in Idaho. Most of the questions ... involved nuclear power and alluded to the Idaho Energy Complex, a controversial nuclear facility proposed by Virginia-based Alternate Energy Holdings" (AEH). Rickards "suspects AEH or its affiliates may have commissioned the survey to test the waters of public opinion as plans for the project move forward. ...

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Chevron Taps "Human Energy"

While ExxonMobil and BP have "spent lavishly on image ads," Chevron's new "power of human energy" campaign is a particularly ambitious "bid to recast itself as an environmentally responsible corporate citizen." Advertising Age reports that its first ad, a 2 1/2 minute spot from the ad agenc

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Something Fishy

An abridged extract from Bob Burton's Inside Spin: The Dark Underbelly of the PR Industry.

Inside Spin: The Dark Underbelly of the PR IndustryA hallmark tactic of activist campaigns in the 1960s and 1970s was the use of consumer boycotts to punish recalcitrant companies. By the 1990s, however, the trend was more towards developing standards and accrediting retail products that passed muster. The theory was that an accredited product would be rewarded by consumers while the laggards would be under financial pressure to lift their game. One of the pioneering projects during the 1990s was the Forest Stewardship Council (FSC), which was established by a broad coalition of non-profit groups. Its aim was to shift timber production to sources designated as more sustainable and reduce the market share for forest products derived from the destruction of the world's great forests. Despite numerous problems, the FSC label had some impact, especially in Europe.

Two U.S. States To Get "Balanced Energy" PR in their Stockings

The coal industry front group Americans for Balanced Energy Choices (ABEC) is seeking public relations help "in targeting the public, politicians, interest groups, and the media" on the national level, and also in Pennsylvania and Nevada. ABEC promotes coal as an "essential, affordable and increasingly clean" source of electricity.

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Czech President the Anti-Gore, Says U.S. Think Tank

"President Vaclav Klaus is getting help from a right-wing U.S. think tank ... to spread a message many see as anti-environmentalist and some Czechs say reflects badly on their country," reports the Prague Post.

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Follow the Money, Eh? Canadian Reporters' Glowing Failure

Patrick Moore"Much of the environmental movement, including Greenpeace, has lost its way when it comes to nuclear power, caught up in politically correct ideology and stooping to sensationalism to garner support," declared a recent media alert announcing the visit of one-time Greenpeace activist Patrick Moore to Toronto. The alert continued, "In Ontario, CANDU nuclear energy is the greatest single contributor to carbon reduction relative to all other energy producing technologies."

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