Submitted by Laura Miller on
"In today’s economy, you can have incredible marketing for your company for free rather than spending an enormous marketing budget," writes Steven Warren for IT Managment. "How is this possible? Corporate blogging." Warren encourages corporate bloggers to "be honest and forthright. Don’t just blog about your products with a PR spin. ... Use the blog to capture your audience with your personality and your passion for what you do. ... A passionate blog will reach more people than any high-dollar ad campaign." It's not just corporations that are blogging, but trade associations too. The National Association of Manufacturers' blog recently [http://blog.nam.org/archives/2005/09/manufacturers_s_1.php|
commemorated the attacks of September 11] with a post to "remember the innocent who died and those that are protecting our country, including the manufacturers who are developing innovative products for our troops to fight the War on Terror, to building democracy and keeping us safe."
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