Involving the Community with Tasers

The Senior Vice-President with Dittus Communications, Kevin Walker, believes that Taser International, which makes the Taser stun guns that have caused dozens of deaths in the United States alone, is misunderstood. "There's a lot of misinformation out there," he told PR Week for a feature on crisis management. "Balanced coverage is what we're looking for," he said. In mid-June, Walker will be speaking at a Public Affairs Council-hosted workshop speaking on "Community Involvement and Corporate Social Responsibility". Peter Holran, a senior director of Wexler and Walker Public Policy Associates, who also works on the Taser International account, attributed the focus on the company to the fact that the guns are electric, which is "a mysterious quantity to a lot of people."