Submitted by Sheldon Rampton on
"Down in Australia, James Hardie Industries is stumbling through an asbestos compensation scandal," writes Colin McKay. "Public relations in such an environment is incredibly difficult - and even worse if you mishandle the media." The company has managed to enrage journalists by reneging on promises to grant interviews and by organizing a press conference and then refusing to allow questions from the 20 reporters who showed up.
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