PRSA Hands Out Silver Anvils

The Public Relations Society of America (PRSA) announced the winners of its top award, the Silver Anvil. The Best of Silver Anvil award went to co-winners the U.S. Postal Service and the Presidents Council of State Universities of Michigan. U.S. Postal Service with Burson-Marsteller won for their campaign to restore public trust and confidence in the U.S. Postal Service during and after the fall 2001 anthrax crisis. The Presidents Council of State Universities of Michigan with Marketing Resource Group, Inc. won for a successful campaign that helped defeat a statewide ballot measure, which would have diverted some of Michigan's $300 million tobacco settlement away from college scholarships.