"El Salvador Works"

El Salvador has hired PR giant Fleishman Hillard to promote the country internationally encourage foreign investment reports PR Week. The campaign, "El Salvador Works," seeks to double the rate of foreign capital by 2004. In the past two years, foreign countries have sunk $500 million into El Salvador, with about 60% coming from the US. Fleishman Hillard highlight the country's low interest rate and "open economy" as selling points to international investors.