Submitted by Sheldon Rampton on
The First Quarter 2002 issue of PR Watch has been sent to subscribers. It features several articles looking at the public relation's industry's use of the Internet, as PR pros continue to develop new cyber-techniques for spreading propaganda and for combatting activism. On the other hand, the Internet has opened new vistas to corporate PR specialists. Some PR firms now specialize in using the Internet to spy on activist groups so that they can figure out how to neutralize them early. The Internet is also an important organizing tool for right-wing political operatives as they experiment with new ways to raise money and mobilize their troops. On the other hand, companies fear that the Internet will "destabilize business and borders
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