Swift Boat Vets' Book Gets PR Help

"Conservative columnist Bob Novak has touted the Swift Boat Veterans for Truth book Unfit for Command without revealing that his son heads marketing and PR for its publisher," O'Dwyer's PR Daily reports. The New York Times writes that Novak has "lauded" the book in his syndicated columns and on CNN's 'Crossfire.' "Unmentioned in Mr. Novak's columns and television appearances, however, is a personal connection he has to the book: his son, Alex Novak, is the director of marketing for its publisher, the conservative publishing house Regnery," the Times writes.