"Conservative columnist Bob Novak has touted the Swift Boat Veterans for Truth [3] book Unfit for Command without revealing that his son heads marketing and PR for its publisher," O'Dwyer's PR Daily reports. The New York Times [4] writes that Novak has "lauded" the book in his syndicated columns and on CNN's 'Crossfire.' "Unmentioned in Mr. Novak's columns and television appearances, however, is a personal connection he has to the book: his son, Alex Novak, is the director of marketing for its publisher, the conservative publishing house Regnery," the Times writes.