The Alliance of Automobile Manufacturers, a trade association of car and light truck manufacturers, has launched "EcoDriving," "a national campaign intended to empower consumers on an individual basis to reduce fuel use and CO2 emissions." The campaign will utilize social networking, events, and media outreach to "offers manufacturers an opportunity to show consumers they are part of the solution." Colorado Gov.

According to a recent Gallup poll, the public has "a dimmer view of the pharmaceutical industry than they do of the advertising / public relations sector, if you can imagine such a thing," writes Mark Dolliver.

Faced with "public complaints about its new drilling in an urban area" -- Fort Worth, Texas -- the natural gas company Chesapeake Energy is about to launch its own "brand-new media source," Shale.tv. The online video channel will be produced by "three Dallas-area former journalists," and is named after the Barnett Shale natural gas formation in North Texas.