It's a Victory if We Say It Is

The White House says that the Iraqi Parliament's approval of the Status of Forces Agreement (SOFA) is cause for celebration and a sign that we have won the war. White House Press Secretary Dana Perino rejected the idea that the Agreement's stipulation of troop withdrawal in three years is in fact exactly the type of timetable that President Bush has consistently opposed.

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Bribing Consumer Loyalty

The Edelman PR firm recently conducted a survey to find out what keeps consumers loyal to a name brand in challenging economic times. They found that "the trick is to forge a 'double-value' for a product by developing a tie-in to a social cause." Cause-related marketing can be a powerful marketing technique. The environment, health, poverty and education were the top causes likely to inspire consumer loyalty.

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