China: The One Bright Spot in the News Business?

The Chinese government has pledged 45 billion yuan (nearly $6.6 billion) for media that target foreign audiences, "in an aggressive global drive to improve the country's image internationally." The Xinhua News Agency wants to use the funding to "expand its overseas bureaus from about 100 to 186," nearly enough to have a bureau in every country.

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Eli Lilly Finally Pays for Drug Marketing Abuses

Eli Lilly will pay the largest fine "in a health care case, and the largest criminal fine for an individual corporation ever imposed in a U.S. criminal prosecution of any kind." The pharmaceutical company will pay $1.42 billion to settle criminal and civil charges related to the marketing of its anti-psychotic drug Zyprexa.

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$50 Million to Polish Cars?

Kelmenson, Davis & Associates (KDA), a marketing advisory firm with ties to the automobile industry, is trying to raise $50 million a year to spend on fixing the image of Detroit's Big Three auto companies "via public relations and a cable TV documentary," plus "an informational magazine and website called 'American Drive,'" reports Jean Halliday.

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