Food Marketers Try "Local-washing"

"The ingenuity of the food manufacturers and marketers never ceases to amaze me," remarked author Michael Pollan. "They can turn any critique into a new way to sell food." Marketers are appropriating language from the "eat local" or "locavore" movement, which encourages support for small farms, sustainable practices and better treatment of animals.

No

Pages

Subscribe to PR Watch RSS