Wendell Potter: How Corporate PR Works to Kill Health Care Reform

September 14th I addressed a gathering at the Center for American Progress in Washington, DC and delivered these remarks:

It is easy to think of efforts to influence lawmakers as the exclusive domain of K Street lobbyists. Much has been said and written about the millions of dollars the special interests are spending on lobbying activities and the hundreds of lobbyists who are at work as we speak trying to shape health care reform legislation. Very little by comparison has been written about the millions of dollars that special interests are spending on PR activities to accomplish the same goal and that are vital to successful lobbying efforts.

One of the reasons I left my job at CIGNA, where I headed corporate communications and was part of the Legal & Public Affairs division, was because I did not want to be involved in yet another PR and lobbying campaign to kill or gut reform. I finally came to question the ethics of what I had done and been a part of for nearly two decades to influence decision-making and bill writing on Capitol Hill.

TIME Features Wendell Potter, Obama Quotes Him

"Wendell Potter may be the ideal whistle-blower. The former head of corporate communications for health-insurance giant Cigna, Potter turned against his old colleagues in June to testify before a congressional committee about what he viewed as the health-insurance industry's 'duplicitous' behavior in the current health-reform debate. ...

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