"Horror Hotel": The New Frontier of Junk Food Marketing to Kids

626 Horror HotelToday's teenagers are probably the most savvy generation yet when it comes to filtering out advertising, but that is no worry for junk food and drink companies who steadily deploy stealthier and more sophisticated interactive promotions that specifically target teens and exploit their emotional and developmental vulnerabilities. The newest generation of internet-based junk food promotions uses cutting edge marketing techniques with names like "augmented reality," "virtual environments" and "neuromarketing" -- the use of scientifically-devised digital marketing techniques that trigger teens' subconscious emotional arousal.

Wisconsin Voter ID Law Challenged by League of Women Voters

Wisconsin's American Legislative Exchange Council-inspired voter ID law, which will make it harder for students and people of color to vote, is being challenged under the state constitution by the League of Women Voters.

The law requires potential voters to show a valid state-issued driver's license or identification card before they can cast a ballot, rendering many state residents ineligible to vote. Wisconsin, like thirteen other states, passed the law earlier this year based on the ALEC "model" voter ID bill.

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