Magazines Offer Extra Services to Advertisers

Magazines are offering more to advertisers than just ad space. "Integrated marketing" increasingly is being used by large publishers to draw in corporate advertisers. The Wall Street Journal reports that AOL Time Warner's Mutual Funds magazine offers marketing services at an additional charge to those who buy ad space.

No

Few Nice Words for Las Vegas Spin Doctors

To journalists in Las Vegas, the proliferation of public information officers (PIOs) within local government is a cancer on the body politic. The city of Las Vegas has the same number of PIOs as the press office of New York Mayor Rudolph Giuliani. As a result, says veteran Vegas TV reporter Hank Thornley, the days a reporter could easily directly inspect public documents or directly contact public officials are long gone. "You're referred to public relations," he says.

No

Sweden Leads Effort To Ban Advertising To Children

Sweden has gained support from other EU members to ban television advertising aimed at children under 12. The LA Times reporters, "The move threatens to wipe out $200 million a year in advertising revenues for Europe's commercial broadcasters, entertainment industry lobbyists said. Perhaps more important to U.S. entertainment conglomerates, such a ban would significantly limit the ability of such companies as Viacom Inc.'s MTV and Nickelodeon and Walt Disney Co. to influence the buying habits of Europe's children."

No
Topics: 

Pages

Subscribe to PR Watch RSS