Sweden Leads Effort To Ban Advertising To Children

Sweden has gained support from other EU members to ban television advertising aimed at children under 12. The LA Times reporters, "The move threatens to wipe out $200 million a year in advertising revenues for Europe's commercial broadcasters, entertainment industry lobbyists said. Perhaps more important to U.S. entertainment conglomerates, such a ban would significantly limit the ability of such companies as Viacom Inc.'s MTV and Nickelodeon and Walt Disney Co. to influence the buying habits of Europe's children."