PR for the "Book of Life"

Scientists as well as financial analysts caution that gene therapies may never come to fruition. If they do, they will be probably useful only for a handful of rare diseases. A Motley Fool financial columnist tells millions of readers, "There's no reason why the average investor should be invested in biotechnology companies.

No

What Happens When Drug Dealers Advertise?

The 50 most heavily advertised drugs last year accounted for nearly half the increase in prescription drug spending, according to a new study from the National Institute for Health Care Management Research and Educational Foundation. Sales of drugs rose 18.8% to $132 billion last year, with 47.8% coming from increases in the sales of the 50 most heavily advertised drugs. Merck & Co. was one of the biggest advertisers, spending $160 million to advertise Vioxx -- more than Anheuser-Busch spent flogging Budweiser.

No
Topics: 

Pages

Subscribe to PR Watch RSS