Veal USA, representing US veal producers, is planning a national campaign to promote veal consumption and to counter concerns about inhumane treatment of veal calves. "We're also trying to put back the glamour and the elegance of veal," said Laura Vermeire, VP of marketing.

PR Week reported on October 1 that family members of Osama bin Laden went shopping for a PR firm shortly after September 11 to help distance themselves from their terrorist relative, whom they claim to have disinherited several years ago. Steven Goldstein and his firm, Attention America, was approached by one of bin Laden's brothers in late September. Goldstein, who is Jewish and pro-Israel, thinks he was approached by the bin Laden family because of his religious and political stance.

Most of the new PR plan was ready to go. As the new moon ushered in the month of Ramadan last week, U.S. officials prepared "Mosques of America" posters, showing glossy images of domes and minarets, for distribution across the Arab world. President Bush and ambassadors in the Middle East and Asia would welcome Muslims into their homes to mark iftar, or the breaking of the fast. Muslim Americans were set to mingle with foreign Islamic journalists from the Washington area, no doubt to extol the virtues of the Bill of Rights.