It's an Ad, Ad, Ad World

"The next time an overly friendly blond sidles up in a crowded bar and asks you to order her a brand-name martini, or a cheery tourist couple wonder whether you can take their picture with their sleek new camera-in-a-cell phone, you might want to think twice," warns Daniel Eisenberg. "There's a decent chance that these strangers are pitchmen in disguise, paid to oh-so-subtly pique your interest in their product." Eisenberg examines the growing use of "stealth marketing" -- covert product placements.

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The Pitch by Big Tobacco

Columnist Steve Barnes describes his chat with David Howard, a "very nice young gentleman" who flacks for R.J. Reynolds. The Arkansas state legislature is considering an increase in cigarette excise taxes, and Howard belongs to a "cadre of public relations specialists with the seemingly impossible job of persuading the 75 percent of Arkansans who do not smoke cigarettes that the 25 percent who do should not pay more for their habit."

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