PR Budgets Average $2.7 Million

PR Tactics, a publication of the Public Relations Society of America, reports corporate budgets for public relations average $2.7 million in 2002, an increase from $2.25 in 2001. The Thomas L. Harris/Impulse Research Client Survey found that telecommunications firms outspend other sectors, averaging $8.04 million for PR budgets. Chemicals and plastics average $5.55 million; retailing, $3.96 million; energy, $3.68 million; and sports and entertainment, $3.52 million. Some of the PR spending goes to promoting new products. PR Tactics reports "a recent survey of 600 U.S.

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GM Wins Greenwash Award

"What are they thinking? GM's 'Introducing the Saturn VUE' ad, which ran in Newsweek magazine, compares their new SUV to endangered arctic species," the public interest group CorpWatch writes. "Never mind that SUVs produce carbon emissions that contribute to the global warming that's melting polar ice floes like the one pictured in their ad. And never mind that General Motors vehicles alone account for about 1.65% of the world's carbon emissions -- a significant amount for a single company.

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