Spin Doctor, Heal Thyself

"More than 14 PR groups have been meeting informally to coordinate a new plan in support of PR's role," reports O'Dwyer's PR Daily. David Drobis, chairman of Ketchum, outlined the plan to improve the industry's tarnished image. "Early next year," he said, "they will come together in an effort to provide industry positioning on three critical topics: ethics, disclosure and transparency."

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The Marketing of Breast Cancer

The Susan G. Komen Foundation and its fundraiser, the 5K Race for the Cure, have done much to raise awareness of breast cancer. Grassroots breast cancer advocates, however, are offended by the annual event, according to journalist Mary Ann Swissler in an in-depth article on the Komen Foundation for Southern Exposure Magazine. "The races, [critics] say, merely focus women on finding a medical cure for breast cancer, and away from environmental conditions causing it, the problems of the uninsured, and political influence of corporations over the average patient," Swissler writes.

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