Pentagon PR Star Torie Clarke Embeds the Press

Bill Berkowitz writes that "a relatively quick war against an overwhelmed and outmatched foe -- sanitized of civilian casualties -- has been a tonic for a Pentagon hungry for good publicity. ... Embedding reporters is the brainchild of Victoria 'Torie' Clarke, the Assistant Secretary of Defense for Public Affairs. Clarke brings considerable PR experience to the task of winning the spin war.

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"It's The Policy, Stupid"

"The front line in the war for hearts and minds in the Arab world and
beyond is here, at the U.S. Central Command headquarters and media
center," writes the New York Times' Nicholas Kristof from Doha, Qatar. Kristof gives the Bush administration credit for reaching out to the foreign press, noting that Al Jazeera was assigned a front row seat for press briefings while the Times was in the second row. But he suggests international journalists see through the spin.

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