PR Plan For National Zoo
Submitted by Laura Miller on
"While officials at Washington D.C.'s National Zoo are trying to keep the public's focus on the positive, behind the scenes they've begun a massive public relations campaign to manage the fallout from the rash of unusual, and unnatural animal deaths," CBS News' Sharyl Attkisson reports. The zoo has hired PR giant Hill & Knowlton to help shape its response to Washington Post stories scrutinizing it.