"Trying to capture the high ground in the nation's ongoing debate over obesity and nutrition, McDonald's has teamed up with Oprah Winfrey's personal trainer to demonstrate its commitment to healthy foods and physical fitness," PR Week reports. McDonald's new "Go Active" meal includes a salad, water or soda, a pedometer and an information booklet by Winfrey's trainer Bob Greene. According to PR Week, the affiliation with Greene and the new meal are part of an "effort to exert leadership in another area of social responsibility.

What should President Bush do now that the propaganda that deceived a nation into war is being exposed? G. Clotaire Rapaille, a marketing expert whose work we describe in our book Weapons of Mass Deception, told the New York Times that "The important thing is to tell a story. 'I would have an Iraqi child, and I would make a hero of this child. And then we have him on television telling, `Today I went to school, I talked to my grandmother, and this is what my future is going to be now.

Top Bush administration officials have been citing a pair of public opinion polls conducted in Iraq to demonstrate that Iraqis have a positive view of the U.S. occupation, but Walter Pincus points out that the polls actually show Iraqis have a less enthusiastic view than the administration has portrayed. According to one poll, "only 33 percent thought they were better off than they were before the invasion and 47 percent said they were worse off," Pincus writes.