Faced with the nation's growing waistline and flat sales in recent years, fast-food restaurants are relying on new products and PR to help improve their image and their profit. "Mike Donahue, VP, US communications and customer satisfaction for McDonald's, notes that PR pioneered McDonald's integrated marketing push on its salads," PR Week writes. "The company aligned its salads with Paul Newman's Newman's Own brand of salad dressings, offering those dressings for its new product. Newman's Own is highly regarded in the world of natural and organic foods.

Miami police will be "embedding" reporters with police squads during next week's protests against trade negotiations.The Associated Press reports, Police Chief John Timoney said his embedding plan would place journalists on the front lines during the Free Trade Area of the Americas talks taking place in Miami. Police expect tens of thousands of demonstrators. "The news organizations invited to participate in the embedding include The Associated Press, NBC, Reuters, The Miami Herald, CNN, Fox and several TV stations.

Buzzflash editorializes, "So this, in summary, is what happened: The Bush Cartel Ministry of Truth heard that a young blonde female soldier was severely injured and they made up a heroic story about her, as part of their ongoing Iraq-war attempt to manipulate American public opinion. And what does Jessica Lynch do? She has the nerve to toss out the script the propagandists wrote for her. She has the audacity to speak for herself. She has the American heartland respect for the truth. She became a hero, in an entirely different role than the Bush Cartel wrote for her.