"Barry McCahill, a longtime transportation PR and public affairs exec, has taken over as president of the Sport Utility Vehicle Owners of America, a lobbying group which claims to represent the 24 million SUV owners in the U.S.," O'Dwyer's PR Daily Reports.

"A strong America must also value the institution of marriage," Bush declared in his State of the Union address. PR Week's Douglas Quenqua writes that the administration may soon be "on the hunt for a PR firm to lead a controversial campaign educating the American public about the skills required to sustain a marriage. Such a campaign, which has been blasted by gay-rights advocates, lies at the heart of a $1.5 billion proposal now before Congress.

The Denver Post reports that "livestock organizations are launching a $5.5 million media campaign to promote domestic demand for beef in the face of mad-cow concerns. A $4 million series of television ads will launch Monday. They were originally scheduled to start January 12, but the beef groups decided to delay the campaign for two weeks while news coverage of mad cow disease eased up. ...