Halliburton's 'Bizarre Media Strategy'

"The chief executive of the Halliburton Company, Dave Lesar,
never imagined that he would be the star of his own
television commercial. But there he is, on the airwaves in
Washington and Houston, assuring viewers that his company
has billions of dollars in contracts to rebuild Iraq and
feed American troops 'because of what we know, not who we
know.' The unnamed 'who' is, of course, Vice President Dick
Cheney, Halliburton's chief executive from 1995 to 2000. ... The advertising, Mr. Lesar added, will continue until the

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"Weapons of Mass Deception" A New Phrase of 2003

"If you are a 'metrosexual,' you might also be into 'manscaping.' If you're a 'flexitarian,' no doubt you've tried 'tofurkey. These are among the top words of 2003, so named by the American Dialect Society at its annual conference in Boston recently. To translate: 'metrosexual,' the winner of 'the word or phrase which most colored the nation's language,' is a fashion-conscious heterosexual male, preoccupied with money, clothes and style, and 'manscaping' is male body-shaving.

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San Francisco Wedding Bells Score PR Points

"[San Francisco] Mayor Gavin Newsom's (D) decision to allow same-sex marriages has been hailed by many as courageous, while still derided by others as shocking. Yet many agree that the decision, and the resulting media coverage, was a brilliant PR move by those wishing to force a public debate on this contentious issue," PR Week writes. LGBT advocates say they're pleased with the mayor's decision and the resulting media attention, which boosted several gay-rights groups' Valentine's Day campaigns. The move also impressed political watchers.

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