California GMO Labeling Supporters Confront $41 Million Opposition and 13-Point Poll Slide

California Proposition 37 to label foods containing genetically modified organisms (GMOs) is up for a vote on Tuesday, November 6. It enjoyed broad popular support as of September, with a USC Dornsife/Los Angeles Times poll showing support by 61 percent of registered voters. But in the two weeks following that poll, support dropped to 48 percent, according to a poll done by Pepperdine University School of Public Policy and the California Business Roundtable.

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