Hill & Knowlton is hustling for Procter & Gamble's new - but as yet unapproved - testosterone patch for women with claims that it can boost sexual activity by 74 percent, Ray Moynihan reports in the British Medical Journal. The claims - unsupported by peer reviewed data - are disputed by experts.

A new reality show in Israel promises the winner a year's contract at a PR agency in New York where he or she will be responsible for promoting Israel to Americans, the Guardian reports. The show, called The Ambassador, has 14 contestants carrying out a variety of diplomatic tasks. "The winner will be the person who best demonstrates the qualities of a professional advocate and presents Israel in the most positive light," the Guardian writes.

"Ukraine, traditionally passive in its politics, has been mobilised by the young democracy activists," reports the Guardian.