Gina Cavallaro, who's traveled to Iraq four times to report for the Army Times, has mixed feelings about embedding journalists. "The media is afraid ... and rightly so," she said.

The giant PR firm Burson-Marsteller won a $4.6 million contract from the U.S. Department of Homeland Security, for two to seven months' work.

Kevin McCauley at O'Dwyers PR Daily writes that despite video news release producers' hopes that the debate over fake news "would just blow away," it has become a "crisis" for the industry. "A simple solution," he suggests, is labeling VNRs. "A corporate or government credit on video material wouldn't matter much to today's TV watchers, especially younger ones who are bombarded with advertising," he wrote.