"As the Army struggles to fill boots, the Pentagon is slicing and dicing data from enlistees and the U.S. Census to sharpen direct-marketing efforts for all the armed services," Advertising Age writes in an article offering insight on how "to get a piece of the $200 million U.S.

Recognizing Indian Prime Minister Manmohan Singh's visit to Washington, ExxonMobil ran a quarter-page ad on the op-ed page of Monday's New York Times headlined "Saving Tigers." According to Exxon's website, the company has given more than $9 million since 1995 to efforts to save endangered tigers.

"A leading Republican donor who once suggested that public broadcasting journalists should be penalized for biased programs is the top candidate to succeed the controversial chairman at the Corporation for Public Broadcasting," the Washington Post reports. Bush-appointee Cheryl F.