Terror War Gets New Slogan

"The Bush administration is retooling its slogan for the fight against Al Qaeda and other terrorist groups," the New York Times reports. The administration's new spin emphasizes that the U.S. is waging a "global struggle against violent extremism" instead of a "global war on terror" and that the struggle is more than just a military campaign. The solution is "more diplomatic, more economic, more political than it is military," Gen.

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Al Jazeera International Enlists PR Help

Al Jazeera International has retained Brown Lloyd James (BLJ), a PR firm with offices in New York, Washington and London, as its agency of record. Set to launch in 2006, Al Jazeera International will be the 24-hour English-language news channel run by the Qatar-base company.

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Pentagon Repeats Quote In Separate Car Bombing Statements

Following a July 24 car bombing in Baghdad that killed 25 people and wounded 33 others, the Pentagon issued a press release with a "quotation attributed to an unidentified Iraqi that was virtually identical to a quote reacting to an attack on July 13," CNN reports.
"After questioning by news media, the military released the statement without the quotation." An army spokesman said the use of the nearly identical quote was an "administrative error" and that the military was looking into the matter.

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