Voluntary Soda Jerks as PR

"The first salvo in a broader public-relations counterattack by beverage companies to help the industry reverse its tarnished image" is voluntary restrictions on drink sales in schools. The guidelines, which will be touted "in full-page ads in several national newspapers," suggest that new school contracts remove carbonated soft drinks from elementary schools and remove sugary drinks from middle schools during school hours. All beverages will continue to be sold in high schools.

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You Can't Be Neutral on a Freedom Walk, Media Told

The Washington Post "is withdrawing its offer of free advertising for an organized event by the Defense Department," after its sponsorship drew criticism from peace groups and the Newspaper Guild, which represents 1,400 Post employees.

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