Pick McMe!
Submitted by Judith Siers-Poisson on
Celebrity spokesmodels are out, and burger-munching everypeople are in under the golden arches.
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Wal-Mart: Low Prices, PR Triage
Submitted by Jonathan Rosenblum on
Sam Walton just might be spinning in his grave. He was said to detest public relations, preferring to let Wal-Mart products and services speak for themselves. Under the new regime, PR has taken on a special urgency, with company officials locking into a political campaign-like "war room" mentality to respond to critics of its labor and big box store siting strategies. Now comes word that the company is looking for "triage" and "emergency response" talent in its next key hires.
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From Russia with Spin
All is not champagne and caviar in Moscow. Pro-Putin political forces are concerned that the West -- particularly the US -- is growing increasingly distant from President Vladmir Putin and the current Russian administration.
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