Rapper Mocks Direct-to-Consumer Drug Ads

The New Jersey rapper, Sudden Death, has launched a free-to-play track which mocks the drug industry's direct-to-consumer advertising (DTCA). The song, titled Pillagers, describes the experience of a man taking two dozen pills for various conditions being prescribed the notional drug Liquiplox that "relaxes the lining of your throat making it easier to take pills". "Liquiplox isn't for everyone.

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Newspaper Industry Death Watch

As leading newspapers continue to face falling revenues and profits, Merrill Goozner laments the loss of paying journalism jobs. "Advertising dollars are migrating away from print to the internet, broadcasting and other sources like direct mail," he writes. "Companies like Google and Yahoo are rolling in cash. But they hire very few journalists (if any). And those they do hire have very few standards. ... It is often said that our democracy cannot survive without a free press.

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