Fake Interviews for Everything?

"There's sensitivity to sponsored news right now," admits KEF Media Associates' Yvonne Goforth, adding that her firm is doing more to target satellite media tours (SMTs) -- sponsored and often scripted television "interviews" -- to local TV stations.

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Keeping Investigative Journalism Alive

A new non-profit group called Pro Publica wants to counter the decrease in real investigative journalism. "The plan is to do long-term projects, uncovering misdeeds in government, business and organizations." Pro Publica will be led by Paul E. Steiger, who served as the top editor of The Wall Street Journal for 16 years. It is the creation of Californians Herbert M.

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